What if I told you that, within moments, you could be reaching thousands of people with the love and hope of Jesus? Would you lean in?
The fact of the matter is, we do have this access. Now more than ever, people are on their phones, iPads, smart watches, and everything in between spending countless hours scrolling and searching. The total number of internet users around the world grew by 257 million in the past 12 months – more than 700,000 new users each day. Crazy right? What is crazy is that we can look at this as opposition for advancing the gospel, or we can can look at it as an opportunity!
Simply put – social media is a tool.
Nothing more, nothing less. The question is – are you using the tool, or is the tool using you? In this blog we are going to highlight some key strategies on how to best use social media to reach your friends and followers for Jesus!
Post good news!
The world is full of news and there are thousands of companies that are bringing in millions of dollars a year to simply put out bad news. The world is shutting down, more people are dying, there is a new variant, and so forth. As Christians, we are called to be different – we are called to be set apart, agents of change. You can do this by having one agenda with your social media – sharing good news! The word “Gospel” in the Bible is literally translated in English to “Good news.” See – it isn't that complicated, share that picture of you and your boyfriend! Post that inspirational quote! Share about what God is doing in your life! The question to ask yourself before retweeting that tweet, or posting on your timeline is – “Are people going to be encouraged by this, and see Jesus’ love through my post? If you can say yes – you are off to a great start!
Steward your audience!
Remember – this blog is about growing God’s kingdom – not your platform. No matter who you are, how many followers you have, or how much you know about social media strategy, the second most important thing is to steward your followers! These are people, who have clicked a button to follow you, because they value what you have to say, or they are your grandma -that works too. Either way, make sure they feel valued and seen! Since the start of social media, it has been about being “social,” not “famous,” you can do this by simply sending messages, voice memos, creating polls, questionnaires, and reacting to peoples posts! If you have 12 followers, great! If you have one million followers, great! Steward them, because you are one message away from them coming to your church!
Social media without connection is useless. Anytime I get a message from a follower, or a comment from a friend, my first question is always, “What local church do you go to?” A lot of times they will tell me about their local church, and I get to hear about what God is doing through them, and their church (how cool is that?). Or they arent currently plugged into a local church! I will always go right to the ARC Church Finder tool, and send them a couple of options in their city! I will even message their Pastor giving them a heads up! If we can be honest – we all are looking for connection, that is why most of you are on social media! And there is no better way to help someone find friends, then at their local church!
You have influence, and people need to hear what you have to say!
You have a story that the world needs to hear, so why not start with your 50 Facebook friends? God wants to use you to reach your friends and followers, but it takes a little bit of intentionality, and a whole lot of grace! Remember – content is QUEEN, and community is KING!
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